Any SEO Specialist can relate to the frustration that comes along with obtaining backlinks to a site they're optimizing. For those who are newer to SEO, a backlink is essentially a link from one website to your own. It is also known as an "inbound link" or "incoming link."

The thing is, backlinks are crucial to consider in your SEO strategy. Backlinks are an amazing tool because they signal to search engines that other websites consider your content to be valuable and relevant. They are essential to acquire, and they help to improve your website's search engine rankings and drive organic traffic to your site.

In this article, we will discuss the Top 5 Strategies for Building Quality Backlinks and Boosting Your SEO:

1. Guest blogging: Guest blogging is a great way to earn backlinks to your site. Look for high-authority websites with similar niches as yours and pitch them your idea for a guest post. Ensure that your content is unique, high-quality and provides value to the audience. Including a link to your site within the blog post or author bio can earn you a valuable backlink.

2. Broken Link Building: Broken link building involves finding broken links on other websites and offering to replace them with your own website link. This method requires some effort, but it can be effective in earning high-quality backlinks from authoritative sites.

3. Skyscraper technique: This technique involves researching a popular topic in your niche, creating better content than current top-ranking webpages and then reaching out to the sites linking to the inferior content. The goal is to persuade them to link to your newer, better resource instead.

4. Social Media Platforms: Promoting your content on social media platforms like Facebook, Twitter, and LinkedIn can expose your website to relevant audiences and earn you backlinks. Encourage others to share your content with their audience, which will increase your reach and attract more backlink opportunities.

5. Infographics: While infographics may not be considered useful for social media purposes (boring), they ARE useful when creating blogs and other content on your website. Creating informative infographics and embedding code for others to use on their sites is an excellent way to earn backlinks. People embed the code, and it contains a backlink to the source- your website.

Whether you like it or not, backlins are ESSENTIAL for a successful SEO strategy. Using some of the methods above, you can improve your website's search engine rankings, drive organic traffic and achieve a better online presence. It’s important to remember that backlinks should always be relevant, high-quality and acquired with ethical practices. Happy backlinking! ;-)