Lights, Camera, Engagement: Why Video Content is Crucial for Your Digital Marketing
As digital marketers, it’s so important to keep up with the many trends and changes between platforms! It’s a quick-moving industry, but important to stay “in the know” to maintain relevancy and build a strong following on the platform(s) you or your clients utilize!
It’s no surprise that one trend that is really taking off is video content. With platforms like Youtube, Tiktok, and Instagram Reels proving popular and effective, videos have become an incredibly effective way to connect with an audience.
In fact, studies show that video marketing can increase customer engagement, brand awareness, and conversion rates.
So what types of video content are popular in digital marketing?
Some examples include product demos, explainer videos, how-to videos, customer testimonials, and behind-the-scenes footage. These different types of videos can help businesses showcase their products or services while also creating a connection with customers.
Another important aspect to consider when it comes to video marketing is the social media being utilized. Platforms like Tiktok and Instagram Reels, with their short-form, visually-appealing content, are perfect for capturing users’ attention and generating brand awareness. Many businesses are using these platforms to create fun and engaging videos that showcase their products while also entertaining the audience.
Additionally, micro-influencers are becoming increasingly popular in digital marketing.
Micro-influencers are social media users with smaller followings (usually between 1,000 and 100,000 followers) who have a strong influence within their niche community.
These influencers can be incredibly effective collaborators for businesses looking to reach new audiences. Because they have a smaller following, micro-influencers tend to have more engaged audiences who trust their opinions and recommendations.
When it comes to creating effective videos, there are a few tips to keep in mind:
First, be concise and to-the-point. Attention spans can be short, so don't waste time with long intros or irrelevant information.
Second, make sure your video aligns with your brand's messaging and values.
Third, use high-quality visuals and audio to create a professional look and feel. This may mean purchasing a ring light, new phone, tripod for your phone, stabilizer, etc.
Finally, be creative and have fun! Creating videos should be an opportunity to showcase your brand's personality and connect with your audience in a unique way.
Here’s a full list of our team’s “Content Creator’s Starter Pack” on Amazon, which features affordable, highly-rated products that we’ve used and love:
Creating content doesn’t need to be made difficult, and our team can assist you in determining the best approach that will work for your marketing goals & plans.
Nowadays, it is crucial that businesses connect with customers via video and increase engagement. Different types of videos can be used to showcase products or services and create a connection with the audience. Additionally, micro-influencers are becoming increasingly popular for businesses looking to expand their reach. And when it comes to creating effective videos, keeping the message concise, being on-brand, using high-quality visuals and audio, and being creative are key.
If you’re ready to discuss your marketing goals and how we can help, schedule your FREE 30-MINUTE MARKETING CONSULTATION with KAM Marketing Solutions today!
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If there’s any way we can help your company succeed in their sales & marketing process, we will find a way to exceed your expectations!
Author: Krista Madden, Founder | KAM Marketing Solutions